Presentation of Project # 1: Late 19th, early 20th century (Art Nouveau) poster design (project 1 .pdf)
COURSE NUMBER AND TITLE:
Dynamics of Advertising Photography (lab component Group 2)
520-394-DW / 02
INSTRUCTOR: Andres Manniste
INSTITUTION: Dawson College
PROGRAM: Photography
SEMESTER: Autumn 2013
OBJECTIVE AND COMPETENCIES:
0494: To critique works of visual art.
0494: To assess the photographic potential of social phenomena.
PONDERATION: 2-2-2
OFFICE & TELEPHONE Office: 2G6-3 Telephone: 931-8731, ext. 3203
amanniste@dawsoncollege.qc.ca
GENERAL DESCRIPTION
Based upon a "description / analysis / interpretation / evaluation / engagement" methodological approach and employing an extensive glossary of a propos terminology, the student will assess the models, concepts and impact of current-day, multi-media, advertising photography. Following weekly, classroom-theory and discussion subsequently working in a Mac lab context students will create posters and advertisements on and with the computer and produce permanent copies of the works using the printers in the computer lab or other appropriate means.
GRADE DISTRIBUTION A minimum grade of 60% is required to pass this course. Lab component (50% of course)
10% Aptitude and attitude (participation, motivation, meeting deadlines, following guidelines, readings)
20% Quizzes (2 x 10%)
20% Research and study portfolio
50% Project
Research projects will be graded on concept, comprehension of topic, and quality of visual communication.
Uncollected assignments will be kept until Week 7 of the subsequent term after which they will be discarded.
SYLLABUS
Week 1 (August 27):
Introduction to course. Art Nouveau (slideshow)
Week 2 (September 3):
Presentation of Project # 1: Late 19th, early 20th century (Art Nouveau) poster design (project 1 .pdf)
Week 3 (September 10):
Painting and Drawing with the computer. (Drawing and painting tools; Introduction to printers)
Continuation of Project #1
Presentation of Project #2: Early 20th century (Constructivism) poster design Dada and constructivism (Slides) (project 2 .pdf)
Week 4 (September 17):
Guest Artist Kristi Ropeleski
Continuation of Project #1
Continuation of Project #2
Week 5 (September 24):
Guest Artist Kristi Ropeleski
Project #1 due
Continuation of Project #2
Week 6 (October 1):
Continuation of Project #2
Week 7 (October 8):
Project #2 due, Presentation of Project #3: Modernism in advertising. Modernism (slides) (Project 3 .pdf)
Week 8 (October 15):
Continuation of Project #3
Project: Write an artist statement (.pdf)
An artist statement must be clearly and concisely presented to enable the reader to easily grasp the nature of your work,
discern your intention and to evaluate its relevance in relation to your personal creative development.
Choose one of your photography projects (any class). Look at the project you wish to discuss and following these instructions write an artist statement (300-500 words) Provide an illustration.
(due October 29)
Week 9 (October 22):
Presentation of Project #4: Using a well-known artwork for advertising. (Project 4 .pdf)
Examples blog:
Week 10 (October 29):
Project #3 due
Artist Statement due
Continuation of Project #4
Week 11 (November 5):
Presentation of Project #5: Camera ad. A Contemporary approach. (Project 5 .pdf)
Examples of camera ads (opens in a new window)
Week 12 (November 12):
Project #4 due,
Continuation of Project #5
Week 13 (November 19):
Continuation of Project #5
Week 14 (November 26):
Project #5 due
Week 15 (December 3):
Final critique