Dynamics of Advertising Photography

COURSE NUMBER AND TITLE:
Dynamics of Advertising Photography (lab component Group 2)
520-394-DW / 02

INSTRUCTOR: Andres Manniste
INSTITUTION: Dawson College
PROGRAM: Photography
SEMESTER: Autumn 2014
OBJECTIVE AND COMPETENCIES:
0494: To critique works of visual art.
0494: To assess the photographic potential of social phenomena.
PONDERATION: 2-2-2

OFFICE & TELEPHONE Office: 2G6-3 Telephone: 931-8731, ext. 3203
amanniste@dawsoncollege.qc.ca

GENERAL DESCRIPTION

Based upon a "description / analysis / interpretation / evaluation / engagement" methodological approach and employing an extensive glossary of a propos terminology, the student will assess the models, concepts and impact of current-day, multi-media, advertising photography. Following weekly, classroom-theory and discussion subsequently working in a Mac lab context students will create posters and advertisements on and with the computer and produce permanent copies of the works using the printers in the computer lab or other appropriate means.

GRADE DISTRIBUTION A minimum grade of 60% is required to pass this course. Lab component (50% of course)

10% Aptitude and attitude (participation, motivation, meeting deadlines, following guidelines, readings)

20% Quizzes (2 x 10%)

20% Research and study portfolio

50% Project

Research projects will be graded on concept, comprehension of topic, and quality of visual communication.

Uncollected assignments will be kept until Week 7 of the subsequent term after which they will be discarded.

SYLLABUS

Week 1 (August 26):
Introduction to course. Art Nouveau (slideshow)

Week 2 (September 2):

mucha

Presentation of Project # 1: Late 19th, early 20th century (Art Nouveau) poster design (project 1 .pdf)

Week 3 (September 9):
Painting and Drawing with the computer. (Drawing and painting tools; Introduction to printers)
Continuation of Project #1

Week 4 (September 16):
Presentation of Project #2: Early 20th century (Constructivism) poster design Dada and constructivism (Slides) (project 2 .pdf)
Project #1 due

rodchenko

Week 5 (September 23):
Working with layers
Continuation of Project #2

Week 6 (September 30):
Continuation of Project #2

Week 7 (October 7):

coster

Project #2 due, Presentation of Project #3: Modernism in advertising. Modernism (slides) (Project 3 .pdf)

Week 8 (October 14):
Continuation of Project #3
Project: Write an artist statement (.pdf)
An artist statement must be clearly and concisely presented to enable the reader to easily grasp the nature of your work,
discern your intention and to evaluate its relevance in relation to your personal creative development.
Choose one of your photography projects (any class). Look at the project you wish to discuss and following these instructions write an artist statement (300-500 words) Provide an illustration.
(due October 28)

Week 9 (October 21):

vangogh
Presentation of Project #4: Using a well-known artwork for advertising. (Project 4 .pdf)
Examples blog: